For inventory, PO and revenue-based lenders

Brands about to buy inventory, asking how to fund it.

We find growing ecommerce brands when cash gets tight, after a retail order or a pre-season buy, and get the founder or finance lead to reply.

The problem

The right momentis easy to miss.

  • Problem 01

    Every pitch looks the same.

    Every lender email looks the same, and brands distrust advance-style pitches.

  • Problem 02

    A short window.

    The moment of need is short. Reach a brand a month after the buy and you’re too late.

  • Problem 03

    Platforms start ahead.

    Platform lenders sit inside the store dashboard, so you start behind.

The brand’s side

Cash out now,cash in later.

  • The gap.

    Deposits, freight and duty get paid months before revenue lands. Retailers pay in 60 to 90 days.

  • Banks say no, or less.

    In the Fed’s 2025 survey, 58% of firms that applied for financing got less than they sought; 22% got none.

    Source:Fed Small Business Credit Survey (2026) (opens in a new tab)

  • Platform lenders fill the gap.

    Shopify originated $4.2 billion in cash advances and loans in 2025.

    Source:deBanked (opens in a new tab)

  • Tariffs raise the bill.

    Higher duty and bigger safety stock mean more cash tied up per unit.

Who we target

Brands neara big inventory buy.

Segments

  • Fast-growing $1M to $20M brands
  • Seasonal categories with a Q4 buy
  • Brands entering retail with large purchase orders
  • Amazon-heavy sellers waiting on payouts
  • Importers

Signals we use

  • Store locator growth
  • New SKUs
  • Seasonality by category
  • Marketplace mix
  • Hiring

Who we write to

  • Founder or CEO
  • CFO or VP finance at $10M+
How it works

From your offerto brands that raised their hand.

  1. Step 1: Map

    We pull brands by growth signals, channel mix and season, and time the emails to their buying window.

  2. Step 2: Pick

    Together we choose the segments where your offer is strongest, and the person to write to at each brand size.

  3. Step 3: Reach

    We write short emails about the one problem you solve and send them from dedicated inboxes at low volume per inbox.

  4. Step 4: Hand off

    Interested brands go to your sales team in Slack or your CRM, with the thread and context. Your team takes the conversation from there.

Sample angles

How we’d open the conversation.

Sample emails show the style we write in for a client. They are illustrations, not sent copy.
  1. The order you just won.

    “New doors at ? We fund the purchase order.”

  2. Before the Q4 buy.

    “Fund the inventory now, repay from holiday sales.”

  3. Beyond the dashboard offer.

    “If your Shopify offer is too small for the buy, here’s another option.”

What we run on

The tools behind every campaign.

We pay for the data and the sending stack. You don’t buy seats, credits or inboxes.

Brand data

StoreLeads and our own crawl of ecommerce stores.

  • StoreLeads

Account search

  • Apollo
  • Sales Navigator
  • Clay
  • Prospeo

AI qualification

An AI qualification step reads each company’s website and confirms the fit before anyone gets an email.

Contact finding

  • Wiza
  • Icypeas
  • Findymail
  • Enrow

Email verification

Anything older than 60 days gets checked again before it’s sent.

  • MillionVerifier
  • BounceBan

Sending

On dedicated domains we set up and warm for you.

  • Instantly

Operations and alerts

  • n8n
  • Modal
  • Slack
  • Claude

Hand-off

Your CRM or a shared Slack channel.

  • HubSpot

For lenders we track store locator growth, SKU launches and channel mix over time.

Results

What this looks like with our 3PL clients.

Our longest-running clients are 3PLs selling to ecommerce brands. Same buyer, same engine. Names withheld.

We haven’t published results for ecommerce lenders yet. These are from 3PLs selling to the same brands.

  • Case study 01Closed deal

    Specialty 3PL with FDA-registered warehouses, US

    • Before: A previous agency produced nine leads in nine months.

    • What we did: Rebuilt the list from their own sales calls, wrote campaigns per product category, and warmed fresh domains for three weeks.

    • After: Qualified brand meetings from the first weeks, and a six-figure brand closed in month one.

    “We spent a ton of money and maybe got one customer out of it over the course of nine months.”

    The client’s CEO, on their previous agency

    Qualified brand meetings from the first weeks, and a six-figure brand closed in month one.

    Specialty 3PL with FDA-registered warehouses, US

    Campaigns from April 2026

    24k+
    Verified targets
    24+
    Active campaigns
    <1mo
    To first closed deal
  • Case study 02Closed deal

    Founder-led 3PL, Winnipeg, Canada

    • Before: Their own cold email had stopped working, and no new brand had signed since March 2026.

    • What we did: Turned the extras they already gave brands for free into one offer, wrote to one product category at a time, and sent from 20 new domains warmed for 21 days.

    • After: 7 brand meetings in the first 5 weeks. One of those brands referred another, and the client started fulfilling for it in early October.

    7 brand meetings in the first 5 weeks. One of those brands referred another, and the client started fulfilling for it in early October.

    Founder-led 3PL, Winnipeg, Canada

    First email August 24, 2026. First brand meeting four days later.

    7
    Brand meetings in 5 weeks
    4 days
    To first brand meeting
    1
    New brand live
  • Case study 03Closed deal

    International 3PL, multi-region

    • Before: No structured way to win new clients. They came from referrals.

    • What we did: Ran outbound campaigns to apparel, pet and home brands.

    • After: Their first client closed from outbound came out of the first three weeks of campaigns.

    See if you’re a fit (opens in a new tab)

    Full case study available on request

    Their first client closed from outbound came out of the first three weeks of campaigns.

    International 3PL, multi-region

    First three weeks of campaigns

    6
    Qualified meetings
    1
    Closed deal
  • Case study 04

    Multi-warehouse 3PL, US

    • Before: Sales relied entirely on inbound, with no outbound system.

    • What we did: Ran campaigns across five product categories, including pet, toys and home, with CRM sync live by week two.

    • After: First qualified meeting within 48 hours of launch, across five product categories.

    See if you’re a fit (opens in a new tab)

    Full case study available on request

    First qualified meeting within 48 hours of launch, across five product categories.

    Multi-warehouse 3PL, US

    First 48 hours of campaigns

    48h
    To first meeting
    1,200
    Daily sends at peak
    5
    Verticals targeted
Compared with the usual options

Why not hire an SDR or a generalist agency?

Already have an SDR?

Put them on the sales calls. We start the conversations.

  • Knows which ecom brands fit your offer

    Hire an SDR
    Learns on the job
    Generalist cold-email agency
    Buys a list after you sign
    Romar AI
    Starts from our own map of classified ecommerce brands
  • Who gets the email

    Hire an SDR
    Whoever they find
    Generalist cold-email agency
    Job-title filters
    Romar AI
    The person who owns the problem at that brand size
  • Sending setup

    Hire an SDR
    One inbox
    Generalist cold-email agency
    Shared or limited
    Romar AI
    Dedicated domains and inboxes, monitored daily
  • Personalization

    Hire an SDR
    Manual, per lead
    Generalist cold-email agency
    AI lines per lead
    Romar AI
    Written for the segment and the problem
  • What happens to replies

    Hire an SDR
    They handle them
    Generalist cold-email agency
    Forwarded to you
    Romar AI
    Interested ones passed to your team with the thread and context
  • Learning loop

    Hire an SDR
    Their notes
    Generalist cold-email agency
    Monthly report
    Romar AI
    Weekly keep/cut decisions from live results
The engagement

What we handleso your team sells.

  • Market map: every brand that fits your offer, sized and split into segments
  • Account check and contact finding, with verified emails
  • Sending domains, inboxes and warm-up
  • Campaign copy for each segment, tested a few variables at a time
  • Daily sending and inbox health checks
  • Interested replies handed to your team in Slack or your CRM, with the thread
  • A weekly review: what got answered, what we cut, what runs next
Who you’ll work with

You work withRodrigo and Margaux.

Romar AI is run by its two co-founders. Rodrigo Zabalaga builds the market map, the sending setup and the testing. Margaux Malarme runs the campaigns day to day and the hand-off of interested replies to your team. The people who design your campaigns are the people you talk to every week.

FAQ

Frequently asked questions.

Do you write about rates or terms?
Only what you approve and your compliance team signs off.
Can you time emails to the buying season?
Yes, by category seasonality and signals like new retail doors.
Who replies?
The founder at most sizes; finance above about $10M.
Do you exclude brands already funded?
Where we can see it. Your team can also send an exclusion list.
What do you need from us?
Products, minimums, terms you can state, approved compliance language.
What does it cost?
Start with a trial, then a retainer priced on the call. Before the first email goes out, we agree in writing on the target.
Your market map

How many brands are about to buy inventory?

On the call we size your market from our database, show the first segments we’d test, and the person we’d write to at each one.